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Writing Sales Copy – 8 Ways to Spot Dominant Emotions Your Prospects Already Have

Today, I want to answer the question I get asked most often about dominant emotion copywriting …“How do you KNOW what your prospects are feeling?” Here are several techniques I use … 1. Walk a mile in your prospect’s shoes If you have a vivid imagination, you’ll be surprised at how many of your prospects’ […]

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Interview With Phyllis Reid, Author "Anchor in the Spirit as God Beings – More Than Mere Humans"

Phyllis Reid holds a Master’s Degree in Clinical Social Work, an Honor’s Degree in Psychology and a bachelor’s Degree in Behavioral Science. She works as a Psychotherapist, Behavior Modification specialist and Traumatologist with adults and children. She is trained in Journalism and Dramatic Arts and has worked in Journalism and Stage and Film. She has […]

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Grammar: The Misunderstood Secret Behind Eloquent Writing

Parts of speech, appositive phrases, subordinate clauses….just the mention of these makes some of us turn a deaf ear, especially students sitting in English classes. Why is this happening? What’s the big deal about parsing sentences? More often than not, my experience in the classroom has been a litany of groans when I begin teaching […]

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Factors for EfFactors for Developing an Organisational Structurefective Organisational Behaviour

Factors for Effective Organisational Behaviour 1.1 An organisational structure is a diagram displaying the hierarchical arrangement of lines of authority, roles and duties within an organisation and how they relate to one another. A structure is dependent upon the objectives and strategy of which the organisation is focussed on. There are three main legal types […]

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The Phosphoglucose Isomerase (Pgi) Locus in Butterfly Population

  Modelling the evolution of the phosphoglucose isomerase (Pgi) locus in butterfly metapopulations: project proposal. Background: Metapopulation theory, as developed by R. Levins in 1969, concerns the dynamics of metapopulations, which consist of several distinct local populations that exhibit some degree of interaction and occupy isolated areas of suitable habitat, referred to as patches. Each local […]

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