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Expressions of Devotion: Buying Engagement Rings, Wedding Rings, and Wedding Bands Online

Ritual symbolism abounds in everything we do; this is particularly the case when an individual commits their love and devotion to another and offers a promise of marriage. The custom of offering and exchanging engagement rings and wedding bands is a time honored tradition rich in symbolism and meaning that has been carried on for […]

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Who Do You Love? Customer Personas For Marketing That Works

In 2002, when Brad Anderson succeeded founder Richard Schulze as the CEO of Best Buy, he faced a huge challenge. Investors continued to expect growth of 20% per year, but Best Buy had completely saturated the North American market. The next wave of growth would require significant changes and a singular focus. After an exhaustive […]

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