Why Sunday Newspaper Inserts Are Perfect For Pizza Menus
If you do any amount of research on the web you will find that there is a lot of controversy surrounding whether or not it is practical to advertise in the Sunday paper because, according to some people, there is just too much competition. The contention is that your ad is liable to get lost in a sea of advertising and coupons. That’s just the point that they are missing! You already have a captive audience, so use it to your advantage. Statistics show that a good percentage of people only buy the Sunday paper and furthermore, a significant number of that group is only looking for the coupon inserts.
The trick is to draw the reader’s attention away from other coupons and specials so that they are attracted by your coupons. While there are a number of ways to accomplish this, the most effective method is to use a layout and design that is extremely eye-catching. Second to that is price. The reason why consumers browse through the inserts for coupons and specials is to save some money. However, if they don’t see your ad you haven’t accomplished anything and they certainly can’t utilize your coupons.
Don’t be intimidated by the fact that you have no background in advertising and marketing. You aren’t expected to create the perfect ad that will capture the reader’s attention in order to highlight your coupons. That’s where a good printing company can come to your aid. Most reputable printers have graphic designers on staff who are well qualified to design an insert that will attract attention. Your job is to come up with prices that are attractive and menu items that make the reader’s mouth water and leave the marketing to the printer.
In many cases, newspaper inserts are sometimes even more effective than direct mailings. Understand that if someone buys the newspaper they obviously want to read it. Direct mailings are effective, but they are also unsolicited. Newspapers are purchased to be read so you have a ready-made captive audience. A good design will pique their interest and those coupons that save them money will hold their interest. You don’t always need to use the same coupons and you can plan them in advance to coordinate with special events or holidays. Which brings up the final point that needs to be considered when opting to advertise with newspaper inserts and that is distribution.
While your printing company can assist you with a design that will capture their attention, remember, they need time to design the layout, print the flyers/inserts and get them to the paper of your choice for distribution. Every newspaper has a specific deadline in which they require all advertising to be available to be ‘stuffed.’ It is important to discuss with your printer what kind of turnaround time they are looking at from the point you supply them with the information they will need through to printing and delivery to the paper. Give them ample time to get your coupon insert designed, proofed by you, printed and delivered. Every printing company is different so it is imperative to know their policies.
To get the best results from Sunday pizza menus and inserts, use an eye-catching ad (your printer can help you with this), plan your specials/coupons well and leave enough time to get the job done right. This just might be the most effective advertising you have ever done if you plan it right because you already have a captive audience. Draw them in with an effective ad and watch your business grow.
