Category: Blog

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Brand Simplicity: As the World Becomes More Complex, Simplicity Reigns Supreme

One of my core branding principles states that the more complex the technology or science, the simpler the brand messaging needs to be. When marketing their products or services, companies violate this principle at their own risk. Evidence of this principle abounds in the consumer electronics world. In a 2002 poll, the Consumer Electronics Association […]

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A Personal Trainer’s Certification – Understanding the Alphabet Soup After the Trainer’s Name

Virtually every Personal Trainer will have a series of letters after their name indicating some, if not all, of the fitness certifications they hold. Often it will be CPT, meaning Certified Personal Trainer. The organization that bestows the title is more important than the letters CPT. This article will give you an idea what to […]

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Self-Mastery – 7 Mind Power Techniques That Boost Self Esteem

Many people have little regard for their own skills and capabilities. Some cannot even realize that there are many potential abilities within them just waiting to be activated to serve as solutions to any given problem or keys to actualize their long-held dreams. The reason why this happens is caused by having a low self-esteem. […]

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What Can Celebrated Graphic Designer Jeff Fisher Teach us About Small Business Marketing?

One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the […]

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Interview With Leslee Tessmann, Author Of “Sacred Grief – Exploring A New Dimension to Grief”

Leslee Tessmann is the author of “Sacred Grief: Exploring a New Dimension to Grief,” which is scheduled for publication early this spring (March). Leslee also lectures and teaches workshops on the concepts explored in her book, as well as on spirituality, communication, and recovery issues. She has a passion for exploring the power of language […]

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How to Buy a Diamond Engagement Ring Before You Propose, Avoid Retail Tricks and Getting Ripped Off

Choose a diamond jewellery supplier that offers a bespoke service and who is prepared to talk to you about the different diamond options. Think about certification, its one of the most important things and choose a diamond that is graded by the GIA (Gemological Institute of America). Choosing the right diamond can be complicated and […]

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